We thought we could do it better.

Thor Ebikes was founded by two brothers and a mate, based in Melbourne.

We got into E-Bikes because we kept hearing about them from people who had bought one and wouldn't stop talking about it. Then we went looking online and found a mess. Pages of copy nobody actually wrote, AI slop images everywhere, buggy websites and specs that do not add up. One or two brands are doing it properly. Most aren't even trying.

So that is the bar we set ourselves. Publish the real specs. Do not dress up a 250W pedal assist bike as something it's not. Ship from Australia so it turns up in days instead of being tracked across the ocean.